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Carla Stanmyre McDonald
Carla Stanmyre McDonald, the founder and CEO of Dynabrand, is one of the leading consumer PR strategists in the country. Named one of the nation's "40 Under-40 Stars in PR" by the industry's leading trade publication, Carla is the architect of Dynabranding, a brand positioning methodology, and a recognized expert on issues relating to PR, brand strategy and consumer marketing.
Carla joined H&K from a boutique PR firm in Manhattan that specialized in promoting luxury brands. Rising to the position of Executive Vice President in four years, Carla co-ran the agency and led the firm’s largest accounts including TAG Heuer, Champagne Krug and Montblanc, a brand she is credited with helping to revitalize. The New York Times referred to Montblanc as “one of the great marketing success stories in recent memory.”
The recipient of numerous industry honors, Carla is a member of Faith Popcorn’s Brain Trust of national marketing experts, has been quoted and featured in numerous industry articles, is a member of the YWCA’s prestigious Academy of Women Achievers and lectures often on public relations, branding and media relations topics.
Carla lives in Austin with her husband, Jack, and their two young daughters. She and Jack are active in Austin’s non-profit sector, having raised more than $10 million over 10 years for area non-profit organizations and serving on such boards as KIPP Austin Public Schools, The Hill Country Conservancy, The Long Center for the Performing Arts, People's Community Clinic and PeopleFund. The recipient of the2008 American YouthWorks Community Service Award and a 2011 Austin Business Journal Profiles In Power nominee,Carla has been featured in articles in Texas Monthly, Austin Monthly, the Austin American-Statesman, Austin Woman (November 2010 cover profile), Brilliant magazine, Inside PR and PR Week.
In addition to her work with Dynabrand, Carla serves as the host of YNN Austin's "Arts Minute," a weekly television segment designed to make the arts more accessible, and is a columnist at Tribeza, a monthly lifestyle magazine serving central Texas.
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